Mompreneur Spotlight: Joann Pucciarelli of Fashionedge

Highlighting the journeys of amazing entrepreneurs in our Blue Balloon community!

Joann's family has been part of the Blue Balloon community for many years. Her daughter, Olivia, started lessons with us when she was just 3 years old (she's 11 now!). We are so happy to feature her in our Mompreneur Spotlight Series!

As the founder of Fashionedge, a wholesale consulting business, Joann helps emerging designers navigate the complexities of the wholesale industry.

“It’s the confidence that my family has in me that really grounds me and helps me stay focused. [...] I want to prove to my girls that I can build this business, and have a meaningful career.”

Olivia performing at our Annual Spring Songwriting Showcase at City Winery NYC

“It’s so important for kids to have music in their lives. Blue Balloon’s lessons and showcases give my daughter a sense of confidence that I think is so important to have, especially for young girls.”

After 11 years in business, Joann's consulting company continues to grow through word of mouth and referrals — Fashionedge just opened a showroom in NYC!

Congratulations, Joann! We're so grateful we had the opportunity to feature you in our Mompreneur Spotlight Series — thank you for the meaningful and thoughtful conversation! We deeply admire everything you do and we are so proud to be part of your family’s musical journey!